Where Are The Girl Gamers?

A little thought hit us here at Girl Gamers Aus and it was 'where are the girl gamers?'. We know you're out there, we know this because we play with you online. Where are you when launch events, like the recent Halo 3 launch went ahead. Were you getting your beauty sleep and opted to pick it up the next day? Did you send your husband / boyfriend / girlfriend / parent / other to pick it up for you? We ask this because we're girl gamers and at the Halo 3 launch we went to South of Brisbane we were two of only three women there, the third being a loyal young woman draped over her boyfriend, with about as much interest in Halo 3 as she did in cleaning sewers.

So what does this sort of female gamer turn out tell the big companies. Should we be alarmed that we are stand out customers at our local games store because we're women? Statistically speaking almost half (around 47% allegedly) of all gamers are female, so where the hell are they? In a straight relationship sense we would surmise that more often than not the 'husband' / 'boyfriend' of the pair will be the person in the game store, with their other half, whilst still a gamer, remaining pretty much invisible. Any thoughts?